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In the construction of any advertisement it is
thus possible to force attention in
certain directions.
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This principle of attention should be
considered in the making of borders.
“Advertising.” Herbert W, Hess 1909
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Last night, I was reading "Advertising" by Herbert W. Hess and decided to learn about borders.
This morning during my 5.1 mile "Creativity Walk" I looked for examples.
Which signs have attention getting borders?
Interesting. It's obvious but if you don't have it brought to your attention, you don't think of it.
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